CARTON HOUSE HOTEL

  • The property, opened in 2006, was a famous Historical Building close to Dublin.
  • It had a very difficult opening with a disorganised structure that resulted in significant underperformance.
  • There was an absence of direction, leadership and positioning and it was unknown what its Target Markets should be.
  • The payroll cost was high without any control or review processes and practices in place.



INVESTMENT STRATEGY ACHIEVED

  • A vision was established or the resort, with clear positioning for the Property.
  • A new Organisational and Staffing Structure was implemented that would enable the positioning to be delivered.
  • Payroll costs were removed through restructuring and optimised through the introduction of tight payroll manning levels.
  • A Sales and Marketing Plan was developed and implemented that would assist in delivering the vision of the resort.
  • As a result, the property became profitable within a number of months and revenues grew whilst cost base was reduced.
  • The real estate was developed to build a Football Training Pitch which grew business in the off-peak conference season.
  • The resort also became the Official Training Camp for the Irish Rugby Team (which boosted revenues and also assisted in building the profile of the resort).