FORMBY HALL GOLF RESORT AND SPA

  • 62 bedroom resort, a spa, health club, 18-hole golf course and PGA Golf National Academy, set in 200 acres of land, in affluent area of Merseyside.
  • Unencumbered by brand and third-party management contract.
  • Property acquired with inappropriate planning consents in place.
  • Strong occupancy, weak rate, poorly invested real estate and starved of CapEx.
  • RevPAR trailed the more aspirational comp. set.
  • Financial reporting was poor and unreliable.


INVESTMENT STRATEGY ACHIEVED

  • Planning consent was rectified within 12 months of acquisition.
  • Financial accounting software was replaced and upgraded.
  • Senior management team were replaced to reflect new product positioning.
  • Focus was on upselling across the resort.
  • All products were repriced.
  • CapEx was deployed to:
    o Create 14 new bedrooms (high spec) in redundant mansard space to enhance ADR, revenues, and profit conversion.
    o Refurbish existing bedrooms, bathrooms and corridors, event suites, reception, and lounge.
    o Reformat and redesign the restaurant and the existing bar.
    o Add spa treatment rooms and refurbish the existing spa.
    o Extend the existing pool hall to include new thermal cabins, experience showers and additional relaxation space to enhance the spa experience.
    o Consolidate two kitchens into one and renovate.
    o Landscape the car park, access road and surrounding gardens;
  • Planning Consent was secured to double the number of bedrooms (taking total key count to 150), including 14 lakeside and woodland lodges in the grounds; to build a new best-in-class lakeside spa and high-profile golf club house.
  • Further planning consent was secured to build seven four-bedroom houses to replace dilapidated agricultural buildings.
  • Peripheral woodland was sold to neighbouring properties.





FORMBY HALL GOLF & SPA - MASTERPLAN

  • Planning Consent was secured to double the number of bedrooms (taking total key count to 150), including 14 lakeside and woodland lodges in the grounds; to build a new best-in-class lakeside spa and high-profile golf club house.






FORMBY HALL GOLF & SPA - RESIDENTIAL DEVELOPMENT

  • Planning Consent was secured to build seven four-bedroom houses to replace dilapidated agricultural buildings.